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Business Plan:

Title: Boundaries in FWB App

Introduction: The Boundaries in FWB App is designed to assist individuals in Friends with Benefits (FWB) relationships to set and maintain healthy boundaries, improve communication, and navigate potential romantic feelings. This app aims to minimize misunderstandings, reduce emotional turmoil, and promote a more positive and respectful FWB dynamic.

Features: 1. Boundary Setting: Users can outline their physical, emotional, and communication boundaries within the FWB relationship. 2. Communication Tools: Provides tips and templates for effective communication between partners. 3. Emotional Support: Offers resources and guidance on managing romantic feelings that may arise. 4. Reminders and Check-ins: Allows users to schedule regular check-ins and receive reminders to review and adjust boundaries as needed. 5. Expert Advice: Access to relationship experts for personalized guidance and support.

Monetization Strategy: 1. Subscription Model: Users can access basic features for free, with the option to upgrade to a premium subscription for full access to all tools and resources. 2. In-App Purchases: Additional resources, expert consultations, and customized boundary setting plans can be purchased within the app.

Marketing Strategy: 1. Social Media Advertising: Targeted ads on platforms frequented by individuals in FWB relationships. 2. Influencer Partnerships: Collaborate with relationship influencers to promote the app and reach a wider audience. 3. Referral Program: Incentivize current users to refer friends to the app with discounts or exclusive content.

Financial Projections: - Monthly Subscription Fee: $9.99 - In-App Purchases: $1.99 - $19.99 - Projected Monthly Users: 5,000

Revenue Forecast: - Monthly Subscription Revenue: $49,950 - In-App Purchases Revenue: $9,950 - $99,950

Estimated Monthly Recurring Revenue (MRR): $49,950

Startup Idea: An app that helps individuals in FWB relationships set and maintain boundaries, communicate effectively, and navigate potential romantic feelings to prevent misunderstandings and emotional turmoil.